Food Union launches e-commerce platforms for European consumers

Food Union has launched an e-commerce distribution service in four European countries, delivering ice cream, dairy products, pastry and frozen food directly to customers. Food Union will now deliver fresh high-quality products straight from production in Latvia, Lithuania, Romania and Denmark.

“Covid-19 has done more to change consumer habits and behaviour than any event in modern history. We’re moving rapidly to demonstrate operational agility, create new delivery services, and meet our customers’ needs. We know we can bolster our brand and build trust by ensuring consumers enjoy their favourite products safely and quickly,” said Normunds Staņēvičs, Food Union Group CEO Europe.

“We are thrilled to connect with our customers in a new way. From production to delivery, we are responsible for the whole value creation chain and guarantee the highest quality products while striving for the best, most efficient service possible.”

The new digital delivery service includes insights from local markets across Latvia, Lithuania, Romania and Denmark. Each online storefront offers unique products, ensuring consumers have their beloved branded products 24/7, directly from the production chain:

  1., a Lithuania based e-shop launched in March and established a nationwide delivery service for ice cream, frozen products and dairy products.
  2., an e-shop in Latvia launched at the end of April and now offers delivery services in the capital city Riga and locations up to 50km away. Products include fresh dairy, ice cream and frozen food, along with other products like bread, meat, and eggs, which are provided by partner suppliers in Latvia.
  3., based in Romania, launched its newly built e-shop in late April and its 24-hour delivery service brings select products to three main cities in Romania: Bucharest, Ilfov and Cluj. Its products include a wide selection of ice cream, frozen foods and pastries.
  4., an e-shop based in Denmark, has enhanced its operations with a brand new e-shop and continues to offers nationwide door-step-delivery. Its new e-shop platform launched in early May.

“Food Union constantly strives to be dynamic and agile. Our goal is to diversify sales channels while ensuring our products are geographically closer to consumers. Our team of in-country heritage experts applied their knowledge of local markets to provide the products our customers love across various countries and regions,” said Staņēvičs. “And this is made possible because of our investment partners at Meridian Capital and PAG, who have enabled us to innovate and expand operations with their knowledge of global markets and infrastructure expertise.”

“Expansion into the digital market in four countries requires knowledge of preexisting markets, customer needs and logistics development, all of which Food Union has worked quickly and tirelessly to develop,” said Askar Alshinbayev, principal and founder of Meridian Capital Limited, a global investment company based in Hong Kong. “We are confident Food Union will continue expanding digital services beyond this crisis and continue to innovate based on the desires of the consumer.”

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