Bel Brands USA introduces functional snacks

Wrapped in the brand’s signature red wax and created to meet the rising consumer demand for functional products in 2021, Bel Brands USA has introduced a new range of Babybel dairy snacks in two varieties. Babybel Plus+ Probiotic contains live and active cultures of the LGG probiotics strain, while Babybel Plus+ Vitamins provides a good source of vitamins A and B12.

“We’re excited to plus up the goodness of Babybel with an extension that offers families an easy way to get the added nutrients they are looking for in the same playful format they love,” says Melanie Nemoy, brand director. “Both variants also provide a good source of calcium and protein, contributing further to the small ways consumers can support their overall wellness this year.”

Like all Babybel products, Babybel Plus+ products also contain no artificial preservatives, colours or flavours. Available in six-count packages, Babybel Plus+ products will be available in the US starting in February, with a 4.2oz pack having a suggested retail price of $4.49 (€3.65).

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