Time for organic to seize the day, says OF&G

OF&G (Organic Farmers & Growers) greets the launch of the Soil Association’s Organic Market Report 2021 and heralds the prospects for the sector as an unmissable opportunity.

Showcasing the latest industry data, this year’s Organic Market Report highlights sales trends across all channels including the highest year-on-year growth in 15 years of 12.6%. Its publication has been welcomed by OF&G’s chief executive, Roger Kerr, who believes this is a timely reminder of organic’s potential.

“There’s such a positive outlook for organic in the domestic market, with continued growth and increasing consumer appetite. We must capitalise on this renewed interest by continuing to trumpet organic’s integrity and veracity, as the only globally recognised agroecological standard,” says Mr Kerr.

“Following our departure from the EU, it’s vital we capitalise on the market opportunities both domestically and internationally on the back of organic’s unique benefits,” continues Kerr. “Timing is essential, especially in light of the EU’s recent announcement of a new fund allocated to the promotion of EU agri-food products of which €86 million will be used specifically to promote organic and sustainable farming within the EU and globally in 2021.

“With the UK’s new position in the world, more than ever, UK agriculture will need to be cognisant of the market opportunities and respond accordingly if the industry is to deliver value beyond simple commodities. It is vital that the UK step up and secure its share of this valuable market.”

OF&G has repeatedly called on government for better recognition and more consistent support for farming systems that are proven to benefit British farming, both environmentally and economically.

“We hope the release of this new data will give Defra the impetus to reconsider their approach within the Environmental Land Management (ELM) scheme and explicitly recognise organic as providing an advantageous solution to many of the complex issues we currently face,” concludes Mr Kerr.

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