Biotiful calls on consumers to upgrade breakfast with new campaign

Expert in Kefir, Biotiful, has this week unveiled its biggest activation to date, reaching 10 million healthy consumers. The campaign, which aims to drive consumption occasions and penetration of kefir, calls on consumers to ‘upgrade their breakfast’ following new insight that breakfast has replaced the morning commute. Breakfast is the perfect meal to support immunity, naturally and with no sugar added, making it the perfect way to start your day.

The content includes a new 30” breakfast ad that will run on Youtube and 3×10” product ads for social, targeting the health conscious consumer. The mass reach campaign with VOD and digital, aims to inspire people to make their breakfast more interesting, by using one of the Biotiful product portfolio; Liquids, Shots, Yogurts & Kids Slurpy pouches. The campaign will run from February and March 2021.

In addition, Biotiful will be working with a range of credible brand ambassadors and healthy influencers to create digital content around the importance of breakfast, the benefits of incorporating Kefir and also inspiring breakfast ideas. The #upgradeyourbreakfast challenge, which will go live in early March, will see the brand’s passionate partners sharing their ideas across social media.

Founder Natasha Bowes says: “With immunity and gut health higher on the nation’s agenda than ever before* we’re absolutely delighted to be launching our new campaign. We know that eating breakfast at home has replaced the usual morning commute and our new creative aims to offer inspiration for how to make this meal not only more exciting, but more nutritionally beneficial to support immunity. Combining the very best in nutrition, quality and taste, our kefir products are a perfect way to upgrade your breakfast easily.”

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*60% are more concerned now than ever about their immunity & gut health (one poll research Jan 2021)

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