Animal health promoted by SalzburgMilch

As in most other countries, there is a focus in the Austrian media on animal health in dairy production. Therefore SalzburgMilch dairy has incorporated messages on animal health as well as good taste and sustainability into its latest advertising campaign.

SalzburgMilch has, together with independent experts, developed an animal health initiative. Regular animal health checks of all dairy cows, a dairy veterinarian who advises farming families and an animal health advisory board are just a few aspects of this initiative.

“Explaining all aspects of our animal health initiative in a commercial would go beyond the scope. That is, why we use short questions or concise headlines to arouse our consumers’ attention to this important topic. The detailed information can then be read in detail on our homepage,” explains Florian Schwap, marketing manager at SalzburgMilch.

The dairy also highlights messages about environmental protection and sustainability in its advertising. The dairy has started a variety of measures such as changing the yogurt, sour cream and whipped cream cups to cardboard-coated cups and using cardboard for its cheese slice packaging. All these measures have saved  the dairy more than 130 tons of plastic since 2017.

“In our TV spots we combine everything, which is particularly important to us: animal health, sustainability and enjoyment. And at the end we will present our new products such as the premium breakfast hay milk – from cows with 365 days of exercise a year – or the sustainable cheese slice packaging,” Schwap says.

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