Biotiful adds Vanilla variant to kefir drink range

Biotiful, the UK’s gut-friendly kefir drinks and snacks brand, has announced the launch of a new liquid kefir flavour; Vanilla. The newest addition to the brand’s successful kefir product portfolio is now available in Morrisons (RRP: £2.25 /500ml) across 423 stores, with further roll-out planned for later this year.

Biotiful Dairy ferments British milk with authentic live kefir grains and add natural vanilla flavour to create a nutritious, light, cultured milk drink, with billions of gut friendly bacteria. They are naturally high in protein and calcium, and packed with vitamins and minerals. They are also a good source of vitamin B12, which contributes to the normal functioning of the immune system.

Founder Natasha Bowes says: “It’s great to be adding this new ‘classic’ flavour to our growing liquid Kefir proposition as we know there is strong consumer demand for this flavour within the dairy category. Sales have continued to soar over the last year (+80% over the last 2 years) as we see demand for functional gut health products that help support immunity naturally become increasingly important.

“We’re very grateful to have the support of Morrisons to launch this new flavour and look forward to hearing what our customers think.”

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