Wriedt joins German dairy marketing campaign

Kerstin Wriedt will be responsible for communications in the dairy sector from 1 May, when she becomes managing director of Initiative Milch, a four-year German milk marketing programme funded by the national dairy industry.

It will organise the financing and implementation of communication activities on social media and other areas, aiming at the younger generation of families in urban areas. The management of the Berlin-based initiative is in its final stages.

In the coming weeks, the first activities will begin in cooperation with the fischerAppelt agency.

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