Food Union launches yogurt cocktail range

In order to give a modern twist to traditional dairy products in the Baltics, Food Union has developed a range of innovative cross-category dairy drinks that are great options for healthy, on-the-go snacks, rich in taste. Shake Me Up is a range of yogurt cocktails from “Valmiera” that offer innovative and tasty drinkable snacks that are easy to transport or keep in the refrigerator at home.

The products are reportedly rich in texture and gentle in flavour with an airy foam that is created by shaking the product for 15 seconds.

Five types of high quality yogurt cocktails have been created to satisfy different consumer tastes. The exotic pineapple-coconut Pina Colada and quirky Bubble Gum flavoured drinks are meant for the more adventurous consumers. Those who prefer more well-known flavours ​​will enjoy the fruity Shake Me Up in green apple, peach and plum.

“Consumers are increasingly searching for nutritious and healthy products to supplement their diets, but they also prioritise taste, ease of use and excitement the product brings. Valmiera Shake Me Up products offer just that – an airy and bubbly moment of enjoyment, rich in taste,” emphasises Juliāna Juškeviča, marketing manager at Food Union Latvia.

Significant investments made at the Food Union Centre of Excellence for Fresh Dairy Products based in Riga, Latvia, have seen innovations such as yogurt coktails shaking up the category using insights from the ambient ‘bar’ category.

“Valmiera” products come from the city, which Food Union calls the Latvian milk cradle. This accolade is due to high-quality milk, which Vidzeme region dairy farmers have long been able to take care of. Combined with the relentless passion of “Valmiera” dairy masters to always create quality, delicious and also surprising products, the “Valmiera” brand embodies the best of both worlds. With “Valmiera”, knowledge of milk meets with a creative approach and perseverance in pursuing quality excellence in every product, according to Food Union.

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