St Ivel has launched St Ivel Shape Double Gloucester with Chives & Onion into its range of half fat hard cheeses.
The new cheese is available in fixed weight pre-pack format (200g) or as a 1.35kg half wheel for the deli cabinet. The packaging features the new St Ivel Shape logo, introduced recently in an attempt to shift the brand’s market position.
The change to a more complementary logo across the Shape ranges of cheeses, yogurts and desserts is said by the company to target the brand at the