Ornua Ingredients Europe celebrates pizza cheese sales success at International Cheese & Dairy Awards
Ornua Ingredients Europe is celebrating the success of its Spinneyfields, Consistent Shred Pizza Cheese. Since its launch in December 2020, the advanced pizza cheese blend, that delivers consistent quality, less waste and perfect coverage, melt and stretch, has experienced strong growth. Over one million packs of Spinneyfields, Consistent Shred Pizza Cheese were sold in the first six months of the year to major pub and restaurant chains and through foodservice distributors and wholesalers equating to enough cheese to cover some 14 million pizzas. Or to put it another way, enough to deliver a pizza to every man, women and child in London, twice over.
Ornua Ingredients Europe’s stand at the International Cheese & Dairy Awards, being held at Bingley Hall, Staffordshire from 21-23 October, will showcase the full Spinneyfields, Consistent Shred Pizza Cheese range. This will include regular masterclasses from renowned Sicilian pizza chef Umberto Caltabiano who will demonstrate how Consistent Shred can help create perfect authentic Italian-style pizzas everytime. There will also be lots of opportuntity to sample the pizza and experience at first hand the great taste and consistent melt and stretch deliverered by Consistent Shred.
The pizza making masterclasses will replicate the Consistent Shred customer demo days that have been a key part of the brand’s sales success. Held at wholesale and foodservice distribution depots across the UK, customers are able to experience a professional Italian pizza chef demonstrating their pizza dough tossing skills and cooking of great tasting pizza in a traditional wood fired oven. The demo days, which will continue to be held during the rest of 2021 and into next year, have proved highly effective in letting customers and end users see how well Spinneyfields, Consistent Shred cooks and tastes.
Alastair Jackson, Ornua Ingedients Europe’s sales & marketing director commented: “At Ornua, we pride ourselves on being pizza cheese specialists as demonstrated by the success of Spinneyfields, Consistent Shred™. Central to this has been our ability to create a great tasting pizza cheese blend that not only provides a generous pizza coverage, an ideal melt and rich, creamy texture but also one that delivers consistency in every single shred of cheese, reducing wastage and making it easier to produce a perfect pizza everytime.”