Tuffi changes shape

The German brand Tuffi from FrieslandCampina has had a modern packaging facelift. The rectangular cups of the entire Tuffi Quark range will be replaced at the beginning of January 2022 by round cups.

The usual Tuffi design is preserved, as the lids continue to be decorate in different colours (depending on the fat level) as well as the Tuffi cow.

New is the colour band of the respective fat level on the cup rand, which should provide more orientation on the shelf.

“You don’t often see a food quark in the round mug in the cooling shelf. The consumers of yogurt and skyr know that. Our Tuffi Quark is thus becoming a real eye-catcher, much more modern and ensures a high-quality appearance,” claims Ana-Paola Nagel, marketing manager at FrieslandCampina.

Quark is one of the most popular dairy products in Germany. Only fruit yogurt as well as fresh and H-milk are still more frequently consumed.

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