DMK updates Alete baby brand

The DMK Group has revamped its Alete brand, adding a new brand name, Alete bewusst (Alete conscious) and the new message, “Naturally good for us.” The range offers organic quality products, with natural ingredients and without palm oil, for babies and toddlers.

Now the brand is aiming at the high-growth market in snacks. The Alete bewusst Obsties (fruit) and Alete bewusst Gemüsies (vegetables) yogurt fruit snacks are available in strawberry/banana with yogurt, blueberry/banana with yogurt and apple/banana.

“We want to support parents in the early introduction of healthy eating habits and build a conscious attitude to diet in the later life of their child,” explains Marc Mahl, COO of the Baby Business Unit at DMK. “We offer products, which are perfect for everyday lives. Through the further development of our Alete brand, we deliberately laid the foundation and, accordingly, expanded our offer.”

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