Rodda’s secures distribution deal with Tesco

The UK’s number one Cornish Clotted Cream brand, Rodda’s has secured a major new distribution deal with Tesco.

As of Monday 17 January, Rodda’s clotted cream became available within Tesco across the national retail estate, featuring its most popular 227g product across over 800 stores in the UK. The brand will continue to stock its full range, the 113g, 227g and 453g clotted cream products across Tesco stores within its heartland, the South West of England.

Rodda’s is the number one clotted cream within the UK and the go-to brand for clotted cream in the South West, with the South of England being the main driver of sales. However, “this national listing within Tesco is a watershed moment for the brand,” explains managing director Nicholas Rodda. “Rodda’s have had a close relationship with Tesco for over 25 years and we are grateful for the support that we have from their team to deliver the national roll out of our clotted cream within their stores. We have big ambitions to increase awareness of Rodda’s on a national level, so the opportunity to be listed nationally in new geographic areas will help us to showcase the brand to new audiences, who haven’t previously been able to purchase our clotted cream.”

*Reference: Kantar, 52 w/e 08 Aug 2021