Nöm Pro reaches new heights

In a new TV advert, the Austrian brand Nöm Pro puts its message forward in the snowy mountain world. Accompanied by impulsive music from MG Sound, a climber reaches the mountain peak at sunrise and is visibly proud of his performance – of course, helped up by Nöm Pro protein drink.

“Nöm Pro supports our consumers to get more out of themselves. The objectives are very individual – for one, there are more metres climbing the mountains, for others there are more kilometers while running, more power in the workout or just more enjoyment with a good conscience. We would like to show this versatility with the campaign: we are the protein brand for everyone to be better tomorrow than today,” explains marketing leader Veronika Breyer, describing the core message of the campaign.

The scenes shown in the split screen from different perspectives create a momentum, which matches the brand. The enjoyment moments of Nöm Pro will be presented, together with an inspirational motto.

“Nöm Pro serves two key needs for a conscious, protein-rich diet: taste and convenience. The brand already looks back on three years of unbroken market leadership and has been able to occupy the segment as a regional player. We will continue to expand this market position,” Breyer says. She says fitness and conscious diets are not short-term fashion trends, but a fundamental bloc in society now.