Chobani expands into liquid milks
US dairy processor Chobani has expanded its footprint in the refrigerated aisle with new Chobani Ultra-Filtered Milk, a lactose-free, protein-packed ultrafiltered milk, and Chobani Half & Half. These new items are made from locally sourced milk and like many of the company’s newest products, they come in paper-based packaging that is widely recyclable across the US.
The company turned its sights to upgrading the refrigerated aisle in 2019 with the launch of non-dairy Chobani Oatmilk, which was its first foray outside of yogurt. Chobani has since launched products including coffee creamers, ready-to-drink coffee and probiotic drinks.
Chobani Ultra-Filtered Milk is lactose-free, has half the sugar and 2.5 times more protein than traditional milk, offering more functional benefits to dairy milk consumers.
“With our lactose-free, reduced sugar and protein-packed Chobani Ultra-Filtered Milk, we’re making dairy accessible to more people and giving consumers a great option to trade up to a more advanced, functional and delicious product,” said Peter McGuinness, Chobani president and chief operating officer.
Starting with locally sourced milk, Chobani Ultra-Filtered Milk is made using a special filtration process to help remove lactose and reduce sugar by half. It is a source of calcium and vitamin D, and provides all nine essential amino acids. Available in Whole, Reduced Fat 2%, Fat Free, and Chocolate, Chobani Ultra-Filtered Milk is on shelves this month.
Chobani Half & Half is a new product category for the company and it’s on shelves this month as well. It is available in Plain and Lactose-Free Half & Half options and are made from farm fresh milk and cream.