InnoprAx bought by Cremo
Swiss dairy group Cremo has acquired InnoprAx AG and its associated brand Lattesso, which is the number two cold coffee drinks brand in the Swiss market.
The company says the latter offers an attractive growth segment and benefits synergies in sales and marketing areas. Cold coffee drinks are increasingly popular in Switzerland, but abroad as well.
Since its launch at the beginning of 2013, Lattesso products are produced exclusively at the Cremo site in Sider. InnoprAx founder and majority shareholder, Erich Kienle, sees a real win-win situation in this deal and future cooperation. “To ensure product quality, growth and further development of the Latesso brand, it was obvious to enter this deal with our proven partner Cremo. I am happy that it worked,” Kienle noted.
In the new configuration, Kienle will take over the management of Cremo Marketing.