Kerry Alexander appointed brands director at Ornua Foods UK
Ornua has announced the appointment of Kerry Alexander as the new brands director of Ornua Foods UK. Based at its headquarters in Leek Staffordshire, Kerry’s role will be to continue the growth and development of Ornua Foods UK’s major consumer brands including Pilgrims Choice cheese and Kerrygold butter.
In the UK, Ornua Foods’ business is the largest supplier of pre-packed British and Irish hard cheese to a range of major retailers with sales of over £400 million. The brand attributes its success to its attention to product quality and continuous investment in marketing and shopper activities.
Prior to her appointment as Ornua Foods UK’s brands director, Alexander has held a number of senior marketing roles with leading FMCG and consumer healthcare brands in Africa and Europe. These include being: marketing director for Kellogg Africa (leading the marketing of its branded portfolio of Kellogg’s cereals, instant noodles and snacking brands such as Pringles); marketing director for GSK Consumer Health West Africa (including oral health brands such as Sensodyne, Macleans & Aquafresh and in the drinks category Lucozade and Ribena); and brand operations lead for Procter & Gamble in South & East Africa.
Commenting on her appointment, Kerry Alexander said, “I’m looking forward to working with the cross functional teams at Ornua as we build on the love and loyalty that consumers have for our Pilgrims Choice and Kerrygold brands and accelerate our share growth. We have some exciting developments in the pipeline over the next 12 months including new standout pack designs and formats, range extensions and creative multi-channel advertising campaigns designed to reinforce and bring to life the core benefits of both brands.”