Chocomel launches promotional campaign for to-go products

Chocomel, the chocolate drink brand of FrieslandCampina, will be launching a major promotional campaign in Germany for its to-go products, which will go on until the end of June.

Chocomel was able to attract 33% new households in the first half of 2021 alone compared to the same period last year and increased sales by 17 % from 2020 to 2021. The Dutch dairy group wants to keep this momentum in German with the new campaign.

Chocomel has been available in selected stores since August last year in the resealable, sustainable 300 millilitre PET bottle made from 100 % recycled PET. A format which is becoming increasingly popular with consumers.

To boost sales, the new promotional campaign is giving away a total of twelve road trips in a camper van with a total value of €22,000.

The campaign is supplemented by a multi-buy campaign at the stores with an attractive bonus item: anyone who buys two Chocomel campaign products, can take a road trip card game with them free of charge.

Tastings in the shop or at the Chocomel truck in front of the markets (if the general conditions allow) and individual in-store and leaflet raffles complete the campaign, which is supported by a digital activation campaign on social media and TV.

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