Agrarmark Austria collaborators named
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Agrarmarkt Austria (AMA) is responsible for controlling and promoting Austria’s dairy and other agricultural sectors and in order to be more effective, AMA-Marketing works together with specialist agencies. These were re-advertised a few months ago.
After the selection procedure has been completed, BBDO, Heimat Wien and the Stargate Group are new on board as AMA agencies. Havas Media and Havas Kreativ, who already had a contractual relationship with AMA-Marketing, were again given a contract.
As the official platform for quality assurance and information on food, AMA Marketing is bound by public procurement law. An EU-wide tender for services with budgets of more than € 221,000 is therefore mandatory.
“We need a dynamic agency portfolio for advice, as a sounding board and for our support during operational implementation”, explains Christina Mutenthaler from AMA Marketing.
Several areas were therefore advertised, in which surcharges for the lots of creation and production (Havas Kreativ), events (Stargate Group), media (Havas Media), online campaigns (BBDO), website management (Overlap) and social media management (Heimat Vienna) took place.
The selection was preceded by a two-stage tendering process, which was accompanied by a law firm specializing in the relevant areas. The collaboration has been agreed for three years with an option to extend it to a maximum of six years.