Creators of iconic ‘got milk?’ campaign kick off new social media drive

The California Milk Processor Board (CMPB), creators of the iconic got milk?, are continuing the amplification of the Get Real campaign with a fun and engaging social media giveaway opportunity. The Get Real campaign, which launched on 22 August, promotes the benefits of being authentically, individually real to themselves in all aspects of life, including drinking real milk.

The Get Real Giveaway opportunity launched on social media on 6 September, 2022 at 12:00am PT and runs until 26 September, 2022 at 11:59pm PT.  California residents have the opportunity to enter the Get Real Giveaway when they follow @gotmilk on instagram, use Instagram or TikTok to post an original video using the Get Real campaign’s theme music, and demonstrate their take on living their lives authentically! Participating in this socially-driven giveaway in celebration of authenticity opens up the opportunity to win $2,000 plus a year’s supply of milk. Three lucky entrants who tag @gotmilk and use the hashtags #GetRealMilk and #sweepstakes will be selected at random after 26 September.

Influencer and chef, My Nguyen of @myhealthydish kicked off the social media challenge to “Get Real” on her TikTok.

To see more of the new campaign and watch the full video click here, check out the website get-real-california.gotmilk.com, and follow us on Instagram at gotmilk or on TikTok at gotmilk.

For more information on the Giveaway rules please visit https://www.gotmilk.com/get-real-giveaway-rules/.