Marketing hay milk in Austria
Erlebnis Sennerei Zillertal in Austria is using regional knowledge as part of the dairy’s marketing of 2023 for its hay milk products to the potential costumers in the local area. The hay milk comes from the Zillertal pastures and is processed and packaged in the valley.
In order to ensure that food consumption is as sustainable as possible, seasonality is crucial in addition to regionality, according to the dairy’s latest promotion. The hay milk farmers strengthen biodiversity and at the same the agricultural soil stores an enormous amount of CO2 due to the high humus content, so production thus makes a valuable contribution to climate protection.
In the Zillertal dairy’s promotion, it also is pointed out the study by the University of Natural Resources and Life Sciences (BOKU) in Vienna, which shows that hay milk products have around twice the value of omega-3 fatty acids and conjugated linoleic acids as conventional milk products.