Finland’s Valio has launched a new calcium-rich milk onto the Nordic market in response to growing concerns about reduced calcium intakes among girls and young women.
Kalsium, which is also fat free, contains 50% more calcium than other milks. In addition, it is said to be higher in protein, which means Valio will also be targeting the sport and fitness drinks market.
The product is being manufactured at Valio’s Kouvola plant using extended shelf life technology, which is just breaking into the Finnish market.