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The only whey is up

Posted 2 November, 2000
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Sales of dairy-based whey products in Germany are set to rise by an incredible 350% during the course of this year.
Market research agency Nielsen reckons total sales of whey drinks will hit r22.5 million in 1999, a huge increase over the r5 million recorded in 1998. Such growth would be the continuation of a trend that began in 1997, when sales of whey products rose by over 100%.
Whey as a beverage ingredient has been around for hundreds of years. Whey

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