Lyras names Andersen as CEO

Lyras, a technology company focused on saving energy and water compared to traditional pasteurisation, has appointed its CCO CEO. Founder, main shareholder and former CEO Rasmus Mortensen is looking forward to continuing the collaboration.  

Mark Kalhøj Andersen is now the new CEO. Until now, he has been CCO of the company.   

“Mark Kalhøj Andersen has a profound insight into both Lyras’ markets and product. He has a deep technical understanding of raslysation. He has previously been employed in a strong tech development company and been part of scaling a company from a few million to just under a billion in five years. Adding to that, he has excelled in his time as Lyras’ CCO, where he has improved our sales activities as well as operational and administrative efficiency. He possesses the entire toolbox, from development to operations and sales to scaling. His unique combination of technical knowledge and business insight positions him perfectly to guide Lyras through our ongoing growth and development phases,” says Mads Storgaard Mehlsen, chairman of the board at Lyras.  

In his previous position as Lyras’ CCO, Andersen has played a decisive role in establishing the company’s global sales and marketing strategy. His areas of responsibility have spanned from establishing international sales offices in, for example, The Netherlands, France and Spain, for the development of distributor networks and cooperation with engineering and OEM partners.  

“It is a great honour to be given the responsibility of driving Lyras further towards strategic growth and innovation. I step into the role of CEO with great humility and expect a steep learning curve, but I have a strong group of owners and board as well as a fantastic organisation which I am sure will support me in the process. I will especially prioritize organizational development by gathering and engaging employees across the organization. In addition, I will continue to focus on commercial scaling of our sales platform,” says Andersen.   

Lyras’ founder, Rasmus Mortensen, also enthuses, “It is with peace of mind that I now pass on the baton to Mark. His loyalty to Lyras’ values and growth strategy is a driving force that I value highly in his professional handling of our common goal of growing Lyras quickly. In addition to finding a new CEO with the right skills, it has also been important for me to find a person with the right vision and solid integrity. I now look forward to my new role as chief vision officer (CVO), where I can continue to work towards achieving Lyras’ vision and goals by identifying future opportunities and working with customers.”  

Andersen has previously been, among other things, technical director at Desmi Ocean Guard. Here he drove the expansion of the organisation’s technical capacity and promoted both international development and results. He has a Master of Science in chemistry degree with a specialisation in environmental engineering from Aalborg University, supplemented by an HD degree in organization and management with a specialisation in marketing, also from Aalborg University.  

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