Cathedral City launches into chilled meals category with Oscar Mayer
Image: Cathedral City
Oscar Mayer, a manufacturer of chilled meals, has teamed up with British cheese brand Cathedral City on its first venture into chilled meals. The new products include a cheesy lasagne, cottage pie, chicken and pasta bake and macaroni cheese.
This is the first time the cheese brand has appeared in a chilled meal range and marks a significant step for the category. Oscar Mayer is working closely with Saputo Dairy UK, owners of Cathedral City, to create meals consumers can trust.
The range boasts at least 30% more cheese than the nearest own-label equivalent product and is available at major UK supermarkets including Sainsbury’s from 1 May 2024.
Gordon Walsh, chief commercial office for Oscar Mayer, says, “For too long the chilled meals category has been content to simply provide options that are a functional purchase for consumers. At Oscar Mayer we believe it’s time to go beyond that and create meals that are unique and desirable. So, this partnership with Cathedral City is about us really delivering on what consumers want – a meal solution that is still convenient, but also provides restaurant-quality, delicious meals at an affordable price point.”
Adam Braithwaite, senior vice president, commercial at Saputo Dairy UK, owners of Cathedral City, says, “For us, Oscar Mayer is the ideal partner in helping Cathedral City to diversify and expand into different categories. Their desire to bring exciting, flavour-packed meal solutions to UK consumers, while delivering on both quality and value, aligns perfectly with our ethos.”
This partnership with Oscar Mayer follows Cathedral City’s recent product launch with Heinz on a new range of ‘cheesy beanz’.
To learn more about Oscar Mayer’s range of products, visit its website: https://www.oscarmayer.co.uk.