Amul ranked first in food brands by Brand Finance
Amul World's strongest Dairy Brand
Amul has been ranked as the world’s strongest food brand and the strongest dairy brand as per Brand Finance, a UK-based brand consultancy, in its annual report titled “Food & Drink 2024,” which lists the most valuable and strongest food, dairy and non-alcoholic drinks brands.
As per the report, Amul has risen from second in 2023 to become the world’s strongest food brand in 2024, with a Brand Strength Index (BSI) score of 91 out of 100 and an AAA+ rating. Amul annually procures 11 billion litres of milk and is worth Rs. 80,000 Crores (US$10 billion), with its products being picked up 22 billion times in a year, the highest in the world. The Amul brand is marketed by Gujarat Cooperative Milk Marketing Federation, the largest farmer owned cooperative in the world.
Among the top 50 global brands listed in the report, Amul is the only Indian brand to be featured. “Being India’s largest food brand and a farmer organisation, we have envisioned to becoming a bridge to bring every agricultural produce of our farmers into the kitchens of our consumers through a variety of products. The categories range from organic aata, rice and pulses, chocolates, breads, rusks and cookies, to ready-to-cook dairy and potato-based snacks, as well as honey,” according to the co-operative.
Jayen Mehta, MD, Amul said, “This is indeed a proud moment for the entire Amul team and our 3.6 million farmers, who have contributed to build and nurture this brand. We have always believed Amul’s currency is not milk, but trust. It is this trust which has created the brand that is loved by every generation of consumers over the last 78 years. “
Amul’s branding strategy has solidified its position as a household name in India. With an 85% share in the Indian butter market and 66% market share in cheese, Amul’s branding efforts have successfully resonated with consumers.
With a growing demand for healthier dairy products, including high protein, low-fat, and lactose-free options. Amul has launched High Protein Milk, High Protein Whey concentrate in plain and chocolate flavours, High Protein Paneer in addition to the High Protein Buttermilk, High Protein Lassi, Lactose Free Sweets, Sugar Free Cookies, Ice Creams, Flavored Milk and Lassi.
