The milk industry in Austria is celebrating news of an 18.3% increase in its annual turnover for 1999. Behind this rise in consumer demand for dairy products, say experts, is strong national marketing support.
Orchestrating and financing the campaign is the state-run agency Agrarmarketing Austria. The organ- isation offers schooling of sales staff and provides retailers with Internet access to the latest market research details.
Moreover, Agrarmarketing Austria publishes a quarterly newspaper for the dairy trade listing all new products available from the country’s processors, plus extra information about established Austrian dairy products.
The Agrarmarketing Austria website includes details of all important Austrian cheese types. At the last count these numbered over 50.
There is also considerable national support through Agrar- marketing Austria for the country’s export drives, and assistance is available to dairy companies wishing to exhibit at major European fairs.
Agrarmarketing Austria’s latest venture is to provide specialist tutoring in cheese marketing.