Bega bids to win German hearts
Just launched in Germany is Heart Saver, a sliced processed Cheddar from Australia’s Bega Cheeses.
As the name implies, Heart Saver is marketed as a healthy product: it contains 40% less saturated fats and 40% less salt than conventional processed Cheddar. In addition, mono- unsaturated fat is added to the product in the form of sunflower oil.
The cheese is rated as firm with a pale yellow colour and a clean, fresh aroma. Fat in dry matter is a maximum 30.8%, according to Bega.






