Valio names Pajari as sales and commercial operations leader

Timo Pajari has been appointed as a member of Valio’s executive management team as of 1 October. He will lead the new sales and commercial operations organisation, which will bring together all of Valio’s sales functions: domestic and export-oriented sales to retail, b-to-b customers and wholesalers, as well as the country organisations in Sweden, the Baltics, the US and China. Pajari has worked at Valio since 2018 and previously served as its senior vice president for the international milk powder business. Prior to that, he has worked at Valio in several management positions in international sales.

“In cooperation with our customers, we want to build a responsible and beloved Valio brand both in Finland and in our other market areas in our daily work. Timo’s long and diverse experience in sales and finding different solutions for our customers is a good foundation for the continuous development of sales operations and, above all, for a better understanding of customer needs,” says Valio’s CEO Annikka Hurme.

“Customers are at the heart of a company’s growth and renewal. Sales acts as a bridge builder between customer needs and Valio’s excellence. Our sales are based on deep customer understanding, value-creating solutions and long-term partnerships – this not only increases turnover, but also strengthens the competitiveness of the entire company. Valio’s growth will continue to be supported by both a strong brand and many opportunities in the international market. Systematic, customer-oriented and value-oriented sales work acts as a growth platform for a company: it feeds innovation, strengthens the brand and takes the business forward,” says director Timo Pajari.