SuperNutrio celebrates first anniversary

One year on from launch, the high-protein, high-calcium cow’s milk brand SuperNutrio is celebrating its first year in business, marked by retail expansion, strong sales, and growing consumer demand. Building on this success, the brand has now secured a listing in 160 Waitrose stores nationwide, further strengthening its UK retail footprint. 

Since launching in late 2024, SuperNutrio has grown from start-up to a brand stocked across major retailers including Tesco, Sainsbury’s, ASDA and Ocado, with over 1,500 distribution points nationwide. 

Over the past twelve months, the brand has delivered 25% quarterly sales growth, establishing a strong position in the chilled dairy category and emerging as a major growth driver in the high-protein milk segment. 

Bill Randles, managing director at SuperNutrio commented: “Reaching our first anniversary with a Waitrose listing is a milestone that validates everything we’ve worked towards. From day one, our mission has been straightforward, we want to deliver nutritionally superior milk that doesn’t sacrifice taste or natural quality. Our expansion into Waitrose, alongside the confidence shown by other leading retailers and the enthusiastic response from thousands of consumers confirms there’s genuine appetite for functional dairy that keeps things simple. We are excited for 2026, our plan is ambitious and well-prepared, and we are looking forward to expanding SuperNutrio’s reach, bringing our product to even more consumers” 

Produced in the UK from 100% British cow’s milk, SuperNutrio is filtered using a patented process that doubles the protein and increases calcium content by 80% without adding powders, sweeteners or stabilisers. 

At £2.25 RRP per litre, SuperNutrio is entering its second year with momentum, continuing to expand its footprint. SuperNutrio is available in ASDA, Tesco and Sainsbury’s stores nationwide, as well as online via Ocado, with Waitrose launching from 12 November 2025.