The Gym Kitchen expands high-protein portfolio with new yogurt

High-protein convenience brand The Gym Kitchen has expanded its chilled and food-to-go portfolio with a raft of new product launches and retail listings across Tesco and Asda.

Rolling out in Tesco this week, the Lemon Cheesecake Yogurt is designed to tap into demand for functional snacking and healthier dessert options, delivering 20g of protein per pot. The launch supports breakfast, post-workout and evening snacking occasions, categories seeing continued growth within the high-protein sector.

The launches come alongside wider distribution gains for existing lines, including the BBQ Chicken Pasta chilled ready meal in Asda and ready-to-eat meats, which are now launching into Tesco Express stores.

Segun Akinwoleola, founder of The Gym Kitchen, said: We’re delighted to roll out more exciting NPD across all-day snacking, dessert occasions, food-to-go and chilled ready meals, whilst increasing distribution of our existing range. Expansion across multiple meal occasions is a major part of our growth plan as consumers increasingly look for ways to fuel up with healthy, wholesome and tasty food options throughout the day.”