The ‘Great Scottish Toastie’ was a sell-out at the Royal Highland Show as more than 20,000 cheese toasties were given away by Scottish Pride over the four days of the show. It was a marketing initiative for Scottish Pride.

Relaunched just a year ago, Scottish Pride has already made inroads into the branded cheddar market in Scotland and has become the second Scottish Origin Brand by both volume and value. “Scottish provenance is particularly important to Scottish consumers, who – where they can – like to buy locally produced cheese. Some 27% of cheese-buying consumers in Scotland currently buy Scottish cheese so we have an opportunity to bring new consumers on board to Scottish cheese as well as convert others to the Scottish Pride brand,” explains Richard Hollingdale, sales and marketing director of The First Milk Cheese Company.