Mengniu sees strong growth

China’s Mengniu Dairy Company, one of the country’s leading dairy product manufacturers, has announced revenue growth of 32.8% during the first half of 2007.

Through development of high value-added products, optimisation of product mix and implementation of more precise marketing strategies, the company has expanded its share of the Chinese dairy market. According to a June 2007 ACNielsen survey, the Group had a 35.1% share of the liquid milk market (excluding milk beverages and yogurt) in China in terms of sales volume, against 33.3% in December 2006.
Niu Gensheng, the company’s CEO, says: