Müller Wiseman launches website for prospective farmers

Müller UK & Ireland Group has launched a website and social media campaign to further build on ‘substantial interest’ from dairy farmers across the UK in joining the Müller Wiseman Milk Group (MWMG). In the first month since Müller signalled its intention to increase the volume of milk it buys directly from dairy farmers, more than 250 producers have registered an interest in supplying the company.

The new micro-site aims to give prospective suppliers more information about the company’s plans, its proposition for dairy farmers, details of farmer representation, areas from which the company hopes to recruit farmers from, and the opportunity to register interest online. The website is available at http://supply.muller-wiseman.co.uk/ and is being promoted via the company’s twitter feed.

Martin Armstrong, supply chain planning director at Müller Wiseman Dairies says: “We are pleased with the response we have had so far and are looking to build on this over the next few months.”