MilkPEP gets Milk Life

The US Milk Processor Education Program (MilkPEP) is moving on from its advertising slogan “Got Milk?” to a new campaign called “Milk Life,” after nearly 20 years. The national organization of milk companies launched the new campaign, which includes print, and leans heavily on TV and digital ads with ad agency Lowe Campbell Ewald, New York. MilkPEP used the “Got Milk?” tagline since 1995 after the slogan was licensed from the California Milk Processor Board. The tagline was created by advertising agency Goodby, Silverstein & Partners. The California processors will continue to use “Got Milk?”