Arla Foods is launching Arla Skyr into the UK market as part of the company’s expansion into the yogurt category. Skyr, a fat free, reduced sugar and high protein Icelandic style yogurt, is the first yogurt launched by the company.

Arla Skyr is available in 450g pots in three flavour variants; Simply Natural, Mixed with Strawberry or Mixed with Honey and in 150g pots in five flavour variants; Simply Natural, Layered with Nordic Sour Cherry, Layered with Strawberry, Layered with Apple & Lingonberry and Layered with Nordic Mixed Berries. 150g pots will be priced at 85p and 450g at £1.69.

Stuart Ibberson, category director, Arla Foods UK, says, “Following fast on the heels of Arla Protein, we are excited to be launching our first Icelandic style yogurt in the UK. It is a healthy and delicious tasting yogurt and we feel that consumers will really value its healthy and nutritional credentials making it the first ‘super yogurt.’ It’s high in protein, is fat free, has 30 per cent less sugar than similar products and it tastes fantastic!”
“Icelanders are known for their unique diets and healthy lifestyles and Skyr plays a central role in this. It’s an important opportunity for us to attract active health seekers into the category, including young professionals and those aged 55 plus.”

“This is the second big new product launch that we’ve brought to the UK market under the Arla name. Entering the yogurt category is enabling us to strengthen our position as the leading dairy company in the UK and customers and consumers can look forward to more big product news coming from Arla soon.”