VIDEO: Irish Dairy Board becomes ‘Ornua’

The Irish Dairy Board has unveiled its new global corporate identity, Ornua – The Home of Irish Dairy.
Ornua’s portfolio includes the Kerrygold brand as well as Pilgrims Choice, MU, Kerrygold Dubliner, Londoner, Beo & Shannongold. It currently supplies dairy branded products and ingredients into over 110 markets around the world. Additionally, Ornua’s Adams Foods business is the largest supplier of pre-packed British and Irish hard cheese in the UK.
Over the past five years Ornua has been transforming its business in preparation for the removal of milk quotas – here’s a short video explaining the journey so far:

Ornua’s mission is to open and develop valuable global markets for dairy products and in so doing, deliver strong returns to the farmers it represents. This goal is being achieved by a team of over 3,000 dedicated staff working in Ireland and across its 18 subsidiaries and in-market teams around the world.

Ornua chief executive, Kevin Lane, says: “Our business has been steadily building a global infrastructure to ready itself for the opportunities post quota will bring. We have invested in our people, our brands, new products, in our facilities all over the world and in the excellence and sustainability of all aspects of our business. A business with such reinvigorated ambition needs an identity that is fit for a very bright future. We now complete our preparation, by unveiling an identity which not only reflects our position as a modern customer and consumer-facing business but one which acknowledges and celebrates our proud dairy heritage.”

The trading name Irish Dairy Board Co-operative Limited has changed to Ornua Co-operative Limited. The change relates solely to the corporate identity. IDB’s corporate structure and portfolio of consumer brands including Kerrygold, Pilgrims Choice, Dubliner, Beo, Shannongold and MU will remain unaffected.