Crediton Dairy wins award for Gü

Crediton Dairy has won an industry award for new product development. The company picked up the accolade at The Grocer’s New Products Awards 2015 for the successful launch of its range of Gü ready to drink hot chocolate milks.

The range comes in two flavours of hot chocolate and salted caramel hot chocolate. The range is stocked by retailers including Tesco, Sainsbury’s, Morrison’s and Waitrose.

The hot chocolate rated very highly with the consumer panellists on every measure, with 81% saying that its ready to drink format brought something new to the market.

Nick Bartlett, head of sales & marketing at Crediton Dairy, says, “We are delighted to have won the award. In developing the Gu range of premium hot chocolates we aimed to redefine and reinvigorate the hot chocolate category by providing consumers with premium hot chocolate drinks which both taste great and are easy to prepare. We have also recently started exporting Gü to France.

“The GU hot chocolates are fully in line with Crediton Dairy’s strategic focus of developing innovative, great tasting milks that will add value back into the dairy category and continue to grow the vibrant dairy drinks sector. We are continuing to invest in our new product development capabilities and we expect to launch further innovative milk drinks in the next 12 months.”