UK – Farmer-owned dairy co-operative Milk Link is giving away UHT milk as it tries to raise the profile of Moo, the milk it launched earlier this year.

The ‘Try Me Free’ promotion is featured on all three variants of the milk – consumers get the product free by sending in their receipt and claiming the money back.

“This campaign is to increase the awareness of the brand in the mind of the consumer,” said Sarah Baldwin, brand manager for Moo. “Alongside the on-pack promotion, we are running sampling sessions and local radio competitions.”