UK – Arla Foods has announced that it is to pump 1.6 million euro into marketing its Discover range of speciality cheeses over the next 12 months.

According to Arla, the UK cheese market grew by 5% last year, and it clearly wants its share of future expansion. In a statement, the company said that further growth would have to come from outside the traditional Cheddar market.

The campaign comprises a roadshow at Asda supermarkets and participation in BBC’s Good Food Show in Birmingham in November and the Festive Good Food Show in London in December.