UK – Four months after its new look relaunch, Yeo Valley Organic has now become the brand leader in the organic butter sector.

The company is already market leader of the organic yogurt market and also has the biggest selling natural brand in the total yogurt fixture.

According to data company Nielsen, in volume terms its two products, Lightly Salted and Spreadable, outsell the nearest organic rival by more than two to one. In value the brand is producing almost three times the turnover of the next most popular organic line.