Make over for Weight Watchers

UK – Yoplait Dairy Crest (YDC) is changing the packaging of its Weight Watchers branded yogurt and fromage frais products in the UK in a bid to make it more appealing.

YDC has said that the make over, which includes more contemporary packaging, is designed to create a ‘family feel’ across the products with the introduction of a new logo.

Weight Watchers product manager Pauline Vicente said: “The new packaging communicates a more positive ‘diet’ message to our consumers.” She added: “At the same time, it shows how delicious and appetising our products are.”