YDC brand gets new look

UK – Yoplait Dairy Crest (YDC) is giving its premium adult yogurt range, Yoplait Best There Is!, new packaging designed to give a fresher, cleaner and more contemporary look

Product manager, Olivia Munden explained: “The new, premium pack design, which features enhanced taste appeal and better range differentiation, also boasts a new logo with increased focus on the Yoplait branding. The packs are set to deliver much stronger impact on shelf.

“We are confident the new packs will continue to build on the image and awareness of the brand, which is now worth