UK – Fast food chain McDonald’s is to offer semi-skimmed British organic milk to its UK customers from the beginning of February.

The company has said that the move reflects the consumers’ growing interest in organic produce and expects to sell 5.6 million 250ml bottles in 2003.

Commenting on the move, McDonald’s UK supply chain chief Keith Kenny said: “The move is a natural progression, as we already offer free range eggs across our breakfast menu. We’re keen to continue our support of British farmers by adding organic milk to our range of high quality products.” David Whiting, the Organic Milk Suppliers Co-operative’s (OMSCo) marketing director commented: “This is a very positive move by McDonald’s which meets our long term objective of making organic dairy mainstream. It means that three million customers a day will now have the opportunity to choose top quality organic milk and we hope that McDonald’s will offer an even greater choice in the future.”