USA – Organic dairy company Horizon has launched its organic pudding at the weekend at the Natural Products Expo in California.

The product, known simply as Horizon Organic Pudding, will be launched this summer in chocolate, vanilla and chocolate vanilla swirl varieties.

It will be sold as four packs of 113 gram pots and retail for $2.99 (3.41 euro). The product will be sold in natural food stores, speciality retailers and select supermarkets across the USA.

Horizon Organic Pudding is made from 100% organic milk and contains no oils or vegetable fats.

The launch will be accompanied by a marketing campaign and discounts.