Immergut-Milch’s Drinkfit range has been extended with Snack, which the company believes to be the first drinking yogurt-based orange beverage with added vitamins and fibre on the UK market.
Snack, which is being targeted at the sandwich sector in grocery, forecourt and convenience stores, is designed to be drunk as a supplement or as a healthy but refreshing alternative to a solid snack.
Snack is packed in a 330ml Tetra Pak prism carton and is made with skimmed milk. It offers a tangy orange and lemon taste and is said to have a shelf life of up to four months.