Organic idea rises to the surface

Posted 24 January, 2001
Share on LinkedIn

UK &#8211, This week sees the launch of Shake and Pour, a non-homogenised organic whole milk from Horizon Organic which revives the traditional ‘cream top’.

Available in screw-top cartons, the milk can be shaken before it is poured to distribute cream evenly for a consistent product. Alternatively, the separated product can simply be poured straight from the fridge.

Most milk currently available on the British market is homogenised and, while a large majority of consumers enjoy homogenised milk, Horizon believes there is a demand for a more traditional product.

David Stacey, Horizon’s marketing director, said: “We are committed to developing the market for organic milk and to offering consumers more choice, which is why we are pleased to launch the new non-homogenised product.”

Read more