Great Awakenings for Heinz

Posted 29 November, 2000
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Heinz has introduced the first product in its Great Awakenings range, having gone into partnership with food company Hain Celestial in September last year.

Great Awakenings soymilk is available in three flavours &#8211, original, vanilla and chocolate. An eight-ounce serving is said to provide 14% of the recommended daily protein intake and 30% of the recommended amount of calcium. Four eight-ounce servings are believed to be equivalent to 28g of soy protein.

The Food and Drug Administration has found that, as part of a diet low in saturated fat and cholesterol, 25g of soy protein lowers cholesterol and may reduce the risk of heart disease. Further research is underway to assess the possible role of soy isoflavones in reducing the risk of heart disease, cancer and osteoporosis.

Heinz is currently donating a portion of the $1.99 (2.34 euro) purchase price to the Great Awakenings Foundation, a charity helping to prevent diseases that affect women.