MicroStrategy, a supplier of relational on-line analytical processing products, has supplied its DSS Agent application to Dairyworld Foods, Canada’s second largest dairy co-operative.
DSS Agent, which allows decision-makers to analyse large volumes of numerical data, helps Dairyworld to understand its performance, improve customer service and anticipate customer needs. It has replaced a system based on four separate and incom- patible sales reporting programs, which could not adequately evaluate the performance of the company’s 2,500 products or the requirements of its 50,000 clients worldwide.
But now Dairyworld is able to see which are its least and most profitable brands, how different products are performing in different cities and which are its most valuable customers.
David Lynn, the company’s manager of sales and development, commented: