The German cheese market is proving profitable for some of the country’s fellow EU states, particularly Denmark, France and Austria.
Denmark’s MD Foods is planning to increase its exports to Germany by nearly 50%. This year, the amount of the company’s cheeses sold in Germany is expected to cross the 70,000 tonnes mark, making the co-op the third-largest exporter of cheese into the country.
But an effort to increase this figure to over 100,000 tonnes by 2005 starts this year with a series of advertising campaigns, including four new television commercials for the top selling brands Buko, Finello, Cave cheese and S